Blue Apron Bets On Dieters In Weight Watchers Partnership
Blue Apron’s new partnership with Weight Watchers is its last hope to make the company profitable this year. African Americans looking for mealtime solutions is an attractive consumer group for Blue Apron, since the The Selig Center’s expected buying power of…
Understanding The Turnaround Potential In The Blue Apron/Weight Watchers Matchup
Blue Apron, the meal kit pioneer, is hoping that a new partnership with WW Inc., formerly known as Weight Watchers International Inc., will help stabilize its business.